A (Attention) – you need to get the attention of your prospects. It can either be through some presentation, witty one-liners, or anything. The important point to remember here is value.
I (Interest) – once you have grabbed the attention of the prospect, the next step would be to fan their interest on the topic. Provide relevant information, add useful details, as well as describe the things your offer can do for them.
D (Desire) – the next step is to fan their desire. Sales leads are best generated by people who know how to appeal to the emotions of the prospects. Emotions can be powerful triggers for a prospect
A (Action) – the last step of the process, and the one that will determine the success of your campaign. This is where you compel your prospect to buy or sign up for your offer.
One more thing, to be successful in lead generation, you must be honest as well. Together with AIDA, you can be sure to be more effective in generating B2B leads.