Truth to be told, being an entrepreneur is a real gamble. There is always the risk that your business strategy will blow up in your face. If we put that in terms of your lead generation campaign, the risk of losing precious B2B leads is real even if you have plenty of business appointments scheduled. The good news here is that you can always do better. You can always make a better move. Of course, there is also the risk that you commit a really boneheaded move in business. And what is worse is that there are plenty of them. Now, what are these business decisions that might do you in?
1. Skipping the research – one way for you to totally ruin your business is skipping on research. Remember Unilever’s Persil power detergent. Sure, it can clean your clothes, but what they didn’t know is that it can also ruin them in the process of doing so. Just imagine the fiasco that went along with it.
2. Looking at revenues instead of profits – sure, it may sound great that you are earning millions worth of sales leads, but if the profits only result to a paltry sum, it is not worth your effort. Too bad that there are many of us who overlook that tiny, yet significant, detail.
3. Not giving up – okay, you have invested a lot in one call center to do the lead generation job for you, but if it is not producing the results you want ,then it is time to move on to a better telemarketing company. Remember, you need qualified business leads fast. So wizen up and move on.
Avoid these pitfalls, and you can be on your way to a truly successful business.