Tuesday, May 22, 2012
As the manager of a company, finding business leads is a process often fraught with many problems. On one hand you have a very demanding boss who wants nothing less than 100 business leads a day, and on the other hand you are faced with reality. You may also have to deal with a marketing plan that badly needs an overhaul, a small workforce, and very limited financial resources (as is always the case with sales and marketing departments). As the manager, you may think that there is no way you can get over these hurdles and deliver the results demanded from you. You shouldn't spend your time sulking and thinking nothing can be done, instead, look on the bright side (as cliché as that sounds) and think of ways to turn these barriers into assets.
The unreasonably demanding boss - if the boss' demands are too much, you can show him that by delivering as much quality business leads as your sales people can set appointments with, they are able to spend enough time with each lead to convert them properly.
The overused marketing plan - a tested and proven b2b lead generation plan will eventually need remodeling. Maybe your company has yet to foray into social media or content marketing. Perhaps these new marketing channels are what you are looking for to boost the amount of business leads you can deliver.
The small workforce - if sourcing and hiring additional skilled employees can't be done in time for the lead generation campaign, there is always the option of outsourcing to a b2b lead generation company to do the bulk of the work for you.
The small budget - the best sales and marketing departments thrive on very limited budgets. However, if the tasks are too much and resources need to be conserved, hiring a BPO company or cloud computing can help maintain quality services while on a tight budget.
Even the darkest clouds have their silver linings, so don’t let these problems hinder you from doing your job properly.