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Basically telemarketing is a marketing conducted over the telephone. And appointment setting refers to the arrangement of business appointments to prospective clients for sales lead generation and marketing leads generation. Appointment setting is a primary approach used in most lead generation campaigns. Because of the results of appointment setting delivered in every lead generation campaign it has been proven to be effective and beneficial to businesses. Growth in business' sales and ROI figures are the significant results of appointment setting and lead generation through telemarketing.
There are BPO firms that specialize in appointment setting and lead generation that guarantee to provide quality sales leads and appointments through telemarketing. Outsourcing to them can is a cost- effective step in your lead generation campaign. Read about the benefits of appointment setting through telemarketing in your lead generation campaign here.
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