When companies in the United Kingdom outsource B2B telemarketing, one of the things they have to keenly observe is how their partner perform cold-calling practices. This is crucial function since it is through cold-calling that the process of qualifying a prospect is done. Little attention to the task results to erroneous generation. If otherwise, then, a qualified appointment is visioned to take place.
Usually, cold-calling services comprise of three essential requisites. The first one refers to a good call script. Some would argue that having a call guide makes the telemarketers sound mechanical and robotic. I digress with such statement. As the name suggests, the purpose of a call guide is to fire all-important questions in the qualification process and to prepare a cold-caller when situations went awry. Furthermore, it allows callers to be consistent and professional.
The second element is the belief that cold-calling is not a numbers game. The intention of B2B telemarketing is not to accumulate a crowd of sales prospects, but mostly of poor quality. Cold-calling, is intended to extract qualified B2B sales leads out of a thousand potential buyers. It puts more emphasis on quality rather than on quantity.
The last requisite is the ability of the telemarketer to get the attention of the receiver. Most unsolicited phone calls do not receive a welcome party. Most of the time receiver of calls hangs-up immediately. It is then of great importance that a cold-caller must be armed with the abilities that would attract a prospect to engage in a conversation.
A little reminder for all companies in the United Kingdom, B2B telemarketing works only when done properly and it all starts with a good cold call.
Usually, cold-calling services comprise of three essential requisites. The first one refers to a good call script. Some would argue that having a call guide makes the telemarketers sound mechanical and robotic. I digress with such statement. As the name suggests, the purpose of a call guide is to fire all-important questions in the qualification process and to prepare a cold-caller when situations went awry. Furthermore, it allows callers to be consistent and professional.
The second element is the belief that cold-calling is not a numbers game. The intention of B2B telemarketing is not to accumulate a crowd of sales prospects, but mostly of poor quality. Cold-calling, is intended to extract qualified B2B sales leads out of a thousand potential buyers. It puts more emphasis on quality rather than on quantity.
The last requisite is the ability of the telemarketer to get the attention of the receiver. Most unsolicited phone calls do not receive a welcome party. Most of the time receiver of calls hangs-up immediately. It is then of great importance that a cold-caller must be armed with the abilities that would attract a prospect to engage in a conversation.
A little reminder for all companies in the United Kingdom, B2B telemarketing works only when done properly and it all starts with a good cold call.
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