Telemarketing and direct mail share some similar attributes. Both are methods of direct marketing. Both are ways of lead generation. Both form part in the lead nurturing program. Both are practiced by most companies. Lastly, both use two of the oldest means of communication- the telephone and snail mail. But, which is which?
After reading this blog, you will be able to conclude that, at large, telemarketing is a better medium than direct mail.
Here are the reasons why:
1. Easier, faster and more effective targeting.
There are no arguments that direct mail can reach to a higher number of prospects than telemarketing. However, sending mails to all doesn't guarantee that everybody will show interest to the products and services. To abbreviate, direct mail does not able to penetrate the exact market that a firm identifies as its qualified leads. Another downside is the price increase of paper and postage.
On the contrary, using the telephone, reaching qualified leads can be easier and faster through telemarketing. A high score is to be awarded to telemarketing because of its efficiency in targeting the specified sales leads.
2. Higher response rate.
The high reach ratio of direct mail does not ascertain a considerable response rate. Moreover, it requires time for the leads to receive and to respond immediately. That is not case with telemarketing. Once the agents connect with the prospects, the qualified leads can forthwith dial the phone for any inquiry, clarification and other issues.
3. Greater conversion percentage.
This is the end result of the two preceding factors. Since telemarketing has higher response rate because it targets the desired prospects, conversion rate is generally greater as compared with direct mail.
The main concern is choosing the better means to achieve outstanding results. Truly, telemarketing, by far, scores higher than direct mail.
After reading this blog, you will be able to conclude that, at large, telemarketing is a better medium than direct mail.
Here are the reasons why:
1. Easier, faster and more effective targeting.
There are no arguments that direct mail can reach to a higher number of prospects than telemarketing. However, sending mails to all doesn't guarantee that everybody will show interest to the products and services. To abbreviate, direct mail does not able to penetrate the exact market that a firm identifies as its qualified leads. Another downside is the price increase of paper and postage.
On the contrary, using the telephone, reaching qualified leads can be easier and faster through telemarketing. A high score is to be awarded to telemarketing because of its efficiency in targeting the specified sales leads.
2. Higher response rate.
The high reach ratio of direct mail does not ascertain a considerable response rate. Moreover, it requires time for the leads to receive and to respond immediately. That is not case with telemarketing. Once the agents connect with the prospects, the qualified leads can forthwith dial the phone for any inquiry, clarification and other issues.
3. Greater conversion percentage.
This is the end result of the two preceding factors. Since telemarketing has higher response rate because it targets the desired prospects, conversion rate is generally greater as compared with direct mail.
The main concern is choosing the better means to achieve outstanding results. Truly, telemarketing, by far, scores higher than direct mail.
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