The term features and benefits are constantly being used by telemarketers and they mean two different things. First, features are simply the physical attributes of a certain product or service. On the other hand, benefits are the good possibilities people can gain when using a product or service.
For example, a telemarketer that sells cars would tell their customers that one of the new car in their product line-up has a 4-wheel drive feature, has more mileage per gallon, and has airbags on either side of the dashboard. These are the features of the product. Now when the telemarketer says that their customer will most likely not get stuck when driving on mud and snow because of the 4-wheel drive feature, that they can save more money on gas, and their family and friends can be assured that they will be safe when driving with their new car.
When agents from contact centers call their prospect customers and highlight the benefits from their products, the probability of their prospects buying their products will significantly go up. This is because people want to hear what the product can do for them rather than what they can do with the product.
Anyone can learn how to drive a car but not any car can perform the way a driver wants it to perform. That is why telemarketers should and always highlight the benefits more than features. Remember that people are constantly looking for an answer to their problems, as soon as the telemarketer would highlight that solution, the outcome of the call would surely be turned into a sale.
For example, a telemarketer that sells cars would tell their customers that one of the new car in their product line-up has a 4-wheel drive feature, has more mileage per gallon, and has airbags on either side of the dashboard. These are the features of the product. Now when the telemarketer says that their customer will most likely not get stuck when driving on mud and snow because of the 4-wheel drive feature, that they can save more money on gas, and their family and friends can be assured that they will be safe when driving with their new car.
When agents from contact centers call their prospect customers and highlight the benefits from their products, the probability of their prospects buying their products will significantly go up. This is because people want to hear what the product can do for them rather than what they can do with the product.
Anyone can learn how to drive a car but not any car can perform the way a driver wants it to perform. That is why telemarketers should and always highlight the benefits more than features. Remember that people are constantly looking for an answer to their problems, as soon as the telemarketer would highlight that solution, the outcome of the call would surely be turned into a sale.
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